phil gillman: January 2008 Archives
A bit of discussion on the current state and potential future of mobile technology, usage, advertising and content from Davos:
Makes me think again about all the discussion of the "keys to the kingdom" of advertising & content. There are representatives of most of the players here, albeit with agencies not surprisingly a bit lacking in their presence. Do they even play a role in this discussion? Or are they all to caught up in their old revenue models to even have a chance?
Makes me think again about all the discussion of the "keys to the kingdom" of advertising & content. There are representatives of most of the players here, albeit with agencies not surprisingly a bit lacking in their presence. Do they even play a role in this discussion? Or are they all to caught up in their old revenue models to even have a chance?
