Social Systems Usage Mapping
This post owes huge props and credit to David Armano. We had a bit of a twitter conversation the other day around a few of the diagrams he has posted about his use of social media and twitter. You may remember them:
Social Systems
Twitter + Your "Far Outer Circle"
After our conversation I looked over David's diagrams and posts again, and decided to create a usage map template using myself as a guinea pig. The idea behind the hybrid model is that an experience designer or planner could build out a model for each person/profile that they were modeling around. They would then be able to visually present this data in terms of communications priorities and planning as well.
This is a system modeled around my usage. I'm thinking about doing one that includes ALL of my primary media usages, not just social media—the planet rings in non-social media would relate to how that media was shared and with whom. It seems to me that this kind of modeling could really help guide a brand in decision making as to media and creative strategies, tones and types.
Since I've built this upon the inspiration of David, and since I'd love to see what other people do with this model, I'm posting the Illustrator source file as well.
Social Systems
Twitter + Your "Far Outer Circle"
After our conversation I looked over David's diagrams and posts again, and decided to create a usage map template using myself as a guinea pig. The idea behind the hybrid model is that an experience designer or planner could build out a model for each person/profile that they were modeling around. They would then be able to visually present this data in terms of communications priorities and planning as well.
This is a system modeled around my usage. I'm thinking about doing one that includes ALL of my primary media usages, not just social media—the planet rings in non-social media would relate to how that media was shared and with whom. It seems to me that this kind of modeling could really help guide a brand in decision making as to media and creative strategies, tones and types.
Since I've built this upon the inspiration of David, and since I'd love to see what other people do with this model, I'm posting the Illustrator source file as well.
