Social Systems Usage Mapping
This post owes huge props and credit to David Armano. We had a bit of a twitter conversation the other day around a few of the diagrams he has posted about his use of social media and twitter. You may remember them:
Social Systems
Twitter + Your "Far Outer Circle"
After our conversation I looked over David's diagrams and posts again, and decided to create a usage map template using myself as a guinea pig. The idea behind the hybrid model is that an experience designer or planner could build out a model for each person/profile that they were modeling around. They would then be able to visually present this data in terms of communications priorities and planning as well.
This is a system modeled around my usage. I'm thinking about doing one that includes ALL of my primary media usages, not just social media—the planet rings in non-social media would relate to how that media was shared and with whom. It seems to me that this kind of modeling could really help guide a brand in decision making as to media and creative strategies, tones and types.
Since I've built this upon the inspiration of David, and since I'd love to see what other people do with this model, I'm posting the Illustrator source file as well.
Social Systems
Twitter + Your "Far Outer Circle"
After our conversation I looked over David's diagrams and posts again, and decided to create a usage map template using myself as a guinea pig. The idea behind the hybrid model is that an experience designer or planner could build out a model for each person/profile that they were modeling around. They would then be able to visually present this data in terms of communications priorities and planning as well.
This is a system modeled around my usage. I'm thinking about doing one that includes ALL of my primary media usages, not just social media—the planet rings in non-social media would relate to how that media was shared and with whom. It seems to me that this kind of modeling could really help guide a brand in decision making as to media and creative strategies, tones and types.
Since I've built this upon the inspiration of David, and since I'd love to see what other people do with this model, I'm posting the Illustrator source file as well.
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I think FriendFeed is positioning itself as the intersection point of your communities. But without filtering etc it is a little unusable.
Gavin - Agreed, and I think Facebook is trying to position that way as well with their latest hooks and off site authentication options. And again, filtering could fast become an issue there too.
Phil
It seems there should be more overlapping of orbits. Obviously, the closer the ring is to you the more valuable it is, the more frequently you use it, the "hotter" is it in your personal usage. But with the ability to cross-post (bkite > twitter, twitter > FB, and -- to Gavin's point -- the space station that FF is trying to be) it feels as if these aren't distinct orbits, though some certainly are more important. (Sorry Pluto)
Since I just bought flatware last weekend, this dumb analogy comes to mind: a place setting was 5 pieces: soup and tea spoons, salad and dinner forks, and a knife. They're all in the same drawer in the kitchen but for any given meal I don't use all 5. Some complement each other at a given time but dinner fork and tea spoon would be in my inner orbits.