November 2007 Archives
Tay’s original Chocolate Rain somehow ended up as an re-occurring topic of reference in the discussions on an Intellectual Property Rights campaign that we’re working on…
Which made me laugh when I first came across his latest effort:
Sponsored by Dr. Pepper, this is a great example of how to approach “viral” and branded entertainment. Find the right talent, give them a good budget and some solid support, and let them be themselves. To me this applies in many ways to all prosumer (see Jaffe’s latest Join the Conversation) content that is brand solicited.
Ask the right people nicely and generally you’ll find that they will be happy to play.
Brilliant!
A Canadian artist has built a 4 person pedal car out of an old buick.
thanks to snarfd for the link.
The WSJ wrote an article about a new sex-ed podcast show called the Midwest Teen Sex Show yesterday. The show is an interesting twist on Sex-Ed, and a great use of the technology for content distribution.
I’m amazed that a few folks with a perspective and drive can produce a show like this with 50,000 subscribers, and so many brands and “professional” content providers can’t get anything anywhere near this successful up. Probably because they are too cautious and/or try to do to much.
