How to kill a social network?

While this is more than likely described somewhere within their terms and conditions, the reaction in the blogosphere has been universally negative, with many posting about their experiences either from the invitee or the inviter side of the coin. IF the digital thought leader and sphere of influence concepts have any validity, it is quite possible that Quechup gave themselves a serious wound with this action.

I was on the invitee end of the event, and to give you an idea of the reaction it caused, I've posted a screen of the invite (with personal info removed) and the apology email I received from a marketing blogger with a solid reputation and online presence.

The email invite:


Which was immediately followed by this email apology:

I apologize for the general nature of this email. If you received an email from me asking you to join a new social network called Quechup, PLEASE DO NOT ACT ON IT.

DELETE THE EMAIL IMMEDIATELY.

It was a service I learned about through an email from a trusted friend and the service got a hold of and spammed you without asking my permission.

I am sorry to bother you. The lesson, be very careful if you allow someone to access your Gmail, Yahoo or Hotmail account through the web.

Best,

XXXX