Are you REALLY committed to design?

Yves Béhar asks this question of companies in an article in this month’s Fast Company

Béhar himself estimates that only about 1% of American companies really dig in on design, and that the rest “will be left in the dust by companies that do. Over time, they will fail to connect to consumers in a relevant way and become obsolete.”

His challenge is great, and is a challenge for all of us, marketers & advertisers included.

A great sidebar is his Seven Axioms of Design