Virgin America Launches

Virgin America has launched with a few flights starting in August 2007, and the customer experience appears to be primary focus for them.

They've done a great job with the product so far, I hope it turns out to be close to promised, as the opportunity to change the game seems huge. Additionally, the inclusion of social media into the passenger experience makes for a really interesting dynamic.

I'd love to see the planes themselves become a playground for opt-in, user driven, brand interactions. It seems like a great opportunity for a brand to invite potential and existing customers into an experience.
Virgin America Website
The Virgin America Difference Microsite

One of the little things that just fit so nicely with the brand and customer experience is this item in the registration form for eleVAte, their frequent flier list: