Brands in Years vs 1/4s

A great article in this month's Harvard Business Review talks about building brands and how companies manage to quarterly sales targets (or even shorter) while building brands takes time. Obviously this is an oversimplification -- the full article can be purchased digitally herehttp://tinyurl.com/28fgd4/
This got me thinking about how to make branding and sales work better together... and how so often one is sacrificed for the other. There are opportunities to make them work together, and changing the level of acceptable risk in such scenarios is one of the hardest things a agency or marketer can do.